You are signed in. Close

You are signed out. Close

Thank you. Your subscription has started. Close

Thank you. You will get an email when a new comic comes out. Close

We could not confirm your payment. If you paid, use the link "Sign in" at the bottom of the page. Close

Something went wrong on our side. Please try again in a moment. Close

Previous episode Startup stock options: why the number in your job offer means nothing alone

How startup stock options work, from the job offer to the day they pay

Dilution: why your part of a startup shrinks at every funding round

When a startup takes money from an investor, your part of the company gets smaller. Nobody takes a single share from you. So where does your part go?

  1. 1 Your 50,000 options are 0.5% of the company. To grow, the app needs money it does not earn yet, for servers and for more people. A seed investor offers $2 million, and he wants shares in return.MivaRono$2 millionexample numbersseed investor

    Your 50,000 options are 0.5% of the company. To grow, the app needs money it does not earn yet, for servers and for more people. A seed investor offers $2 million, and he wants shares in return.

  2. 2 Nobody gives up a single share. The company makes 2.5 million new shares and sells them to him. Selling new shares for money like this is a funding round, and a first one is often called the seed round.the company+2.5 millionnew sharesseed investor

    Nobody gives up a single share. The company makes 2.5 million new shares and sells them to him. Selling new shares for money like this is a funding round, and a first one is often called the seed round.

  3. 3 Everyone keeps the shares they had, but the company now has 12.5 million in all. Each share is a smaller part of it, so Miva and Rono go from 45% to 36% each.10 million sharesMiva45%Rono45%12.5 million sharesMiva36%Rono36%seed20%example numbers

    Everyone keeps the shares they had, but the company now has 12.5 million in all. Each share is a smaller part of it, so Miva and Rono go from 45% to 36% each.

  4. 4 Your 50,000 did not move either, and they went from 0.5% to 0.4%. When new shares make your part smaller like this, it is called dilution, and it comes back with every round.beforeyour 50,0000.5%afteryour 50,0000.4%

    Your 50,000 did not move either, and they went from 0.5% to 0.4%. When new shares make your part smaller like this, it is called dilution, and it comes back with every round.

  5. 5 So you feel a little poorer. Miva lost a fifth of her part this week, yet she looks happier than ever.youMivaGreat news!

    So you feel a little poorer. Miva lost a fifth of her part this week, yet she looks happier than ever.

  6. Quick check

    Another company, another round.A company has 4 millionshares. You have 40,000:1%. It makes 1 millionnew shares for an investor.How many shares do youhave now, and what part?

    Another company, another round.

    Show the answer

    Still 40,000. Out of 5 million shares, that is 0.8%.

  7. Go further

    Two names for when you read the news about a startup.issue shareswhat the company didwhen it made new sharesfor the investorABCSeries A, B, Cthe next rounds,one letter each.Each one dilutes again

    Two names for when you read the news about a startup.

Next episode Startup valuation: how a smaller part of a company can be worth more

Share this comic

More comics