New Coke: the cola that won Coca-Cola's biggest taste test and lost America
Why the New Coke taste tests got it wrong
Nearly 200,000 people tasted New Coke before it went on sale, and more of them liked it than the old Coke. Coca-Cola's own marketing team later said what the tests had left out.
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Go back to your test table, before the launch. You get two small cups, you take a sip of each, and you say which one you like more. That is all the test asks you.
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But a sip is not a whole can. Many market researchers think that in a sip test, the sweeter drink often wins. One sip of sugar tastes nice. A whole can of it, day after day, can be too much.
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