New Coke: the cola that won Coca-Cola's biggest taste test and lost America
Gay Mullins and the Old Cola Drinkers of America: the man who fought New Coke
In 1985, a retired man in Seattle started a protest group against New Coke. He set up a phone line, sold T-shirts and talked of suing Coca-Cola. Then someone gave him a blind taste test.
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Meet Gay Mullins, 57, a retired man in Seattle who used to buy and sell houses and land. He has drunk Coke for 50 years, and he is furious. That spring, he starts a group with a big name: the Old Cola Drinkers of America.
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He opens a phone line with a recorded message: "Let's get Coca-Cola to start making the old Coke again." It gets 60,000 calls before it is cut off. He sells buttons and T-shirts, and he says he will take Coca-Cola to court.
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