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Previous episode How inflation is measured: the shopping basket behind the inflation rate

How inflation works: why your money buys less every year

Demand-pull inflation: why prices rise when everyone has more to spend

A town gets richer, and its ice cream gets more expensive. Why does more money to spend push prices up, and how far can it go?

  1. 1 The new factory hires hundreds of people, and it pays well. On payday, the whole town has more money to spend. On hot days, many people take some of it to the beach for an ice cream.new factorypayday

    The new factory hires hundreds of people, and it pays well. On payday, the whole town has more money to spend. On hot days, many people take some of it to the beach for an ice cream.

  2. 2 Miva's freezer holds 200 scoops a day, and now 300 people want one. Rono scoops as fast as he can, and by 3 pm the freezer is empty. A hundred people go home with no ice cream.ice creamRono300 peoplewant one200 scoops a dayempty at 3 pmexample numbers

    Miva's freezer holds 200 scoops a day, and now 300 people want one. Rono scoops as fast as he can, and by 3 pm the freezer is empty. A hundred people go home with no ice cream.

  3. 3 So Miva raises the price from $3.30 to $4. At $4, only about 200 people still want a scoop. She sells all 200, so she keeps the new price.Miva$3.30$4about 200people200 scoops soldexample numbers

    So Miva raises the price from $3.30 to $4. At $4, only about 200 people still want a scoop. She sells all 200, so she keeps the new price.

  4. 4 The same thing happens at the café, at the hairdresser and with homes to rent. Everyone has more to spend, and the town cannot make more coffee, haircuts or homes in one day.coffeehaircuthome to rent

    The same thing happens at the café, at the hairdresser and with homes to rent. Everyone has more to spend, and the town cannot make more coffee, haircuts or homes in one day.

  5. 5 Economists have names for the two sides. Demand is what people want to buy and can pay for. Supply is what sellers can make. When demand grows faster than supply, prices are pulled up. This is called demand-pull inflation.demandwhat people wantto buy and can pay forsupplywhat sellerscan make

    Economists have names for the two sides. Demand is what people want to buy and can pay for. Supply is what sellers can make. When demand grows faster than supply, prices are pulled up. This is called demand-pull inflation.

  6. 6 But summer ends, and prices still rise the next year, and the year after. They rise almost every year. Is somebody making new money all the time? And who?younext yearpricesthe yearafterprices?

    But summer ends, and prices still rise the next year, and the year after. They rise almost every year. Is somebody making new money all the time? And who?

  7. Quick check

    The famous bakery.A famous singer saysthat one small bakerymakes the best bread.It can still bake only100 loaves a day. Whathappens to its price?

    The famous bakery.

    Show the answer

    It goes up. Many more people want the same 100 loaves, so the baker can raise the price and still sell them all.

  8. Go further

    Two words that come with demand-pull inflation.shortagethe 100 people who went homewith no ice cream. A higherprice makes the line shorteremptyoverheatingwhat economists say when awhole economy is like the shopat 3 pm: more demand than itcan serve

    Two words that come with demand-pull inflation.

Next episode Where new money comes from: who really makes the money in your bank account

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