How your phone hooks you: dopamine, infinite scroll and the slot machine in your pocket
Streaks: why you keep an app streak going even when you no longer care
A small flame with a number can make people open an app every single day, even on holiday. The pull is not the photo or the lesson. It is what the flame does to the question you ask yourself each evening.
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On a chat app, you and Rono each send the other one photo a day. A little flame counts the days in a row: 99. This is a streak.
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Day 100. You are tired and have nothing to say. At five to midnight, you send Rono a photo of your ceiling. He sends back a photo of his. Neither of you wanted to talk. Both of you wanted to keep the flame.
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