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Previous episode Infinite scroll: why a feed with no bottom is so hard to leave

How your phone hooks you: dopamine, infinite scroll and the slot machine in your pocket

Autoplay: why the next video starts before you decide

When a video ends, the next one starts by itself in a few seconds, unless you stop it. That small countdown changes who has to make the choice. The same trick decides how many people in a country end up on the organ donor list.

  1. 1 Miva's app now has short comedy videos too. When one ends, a little countdown starts at 5. Then the next video plays by itself. This is called autoplay.5next video

    Miva's app now has short comedy videos too. When one ends, a little countdown starts at 5. Then the next video plays by itself. This is called autoplay.

  2. 2 An hour later, you have watched nine videos. You did not pick a single one of them.videos watched: 9videos you chose: 0

    An hour later, you have watched nine videos. You did not pick a single one of them.

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