You are signed in. Close

You are signed out. Close

Thank you. Your subscription has started. Close

Thank you. You will get an email when a new comic comes out. Close

We could not confirm your payment. If you paid, use the link "Sign in" at the bottom of the page. Close

Something went wrong on our side. Please try again in a moment. Close

Previous episode The misinformation effect: how one word in a question changes what you remember

How memory works: why you can be sure of something that never happened

False memories: can someone plant a memory of something that never happened?

One word can change the memory of a day that did happen. Can someone plant a whole day that never happened, like being lost in a shopping mall as a child?

  1. 1 In 1995, Elizabeth Loftus asked the families of 24 people for three true stories from their childhood. She added a fourth that never happened: lost in a shopping mall at about age five.a true storya true storya true storylost in a mall,age five

    In 1995, Elizabeth Loftus asked the families of 24 people for three true stories from their childhood. She added a fourth that never happened: lost in a shopping mall at about age five.

  2. 2 Each person read the four stories, written as if from their family, and tried to remember them. They came back twice to tell what they remembered.?a personin the study12came back twice

    Each person read the four stories, written as if from their family, and tried to remember them. They came back twice to tell what they remembered.

The rest of this episode is for subscribers

Subscribe to read every premium episode. You can cancel when you want.

Paid yearly: $99 instead of $119.88

Next episode The forgetting curve: where forgotten memories go

Share this comic

More comics