How habits form: why you do things you never decided to do
Habits and rewards: why you keep doing what you no longer enjoy
Most evenings, the scrolling is not even fun anymore, and still it goes on. Rats in a lab showed why, with a lever and a food they had stopped wanting.
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In a classic study from the early 1980s, rats learned to press a lever to get a bit of food. Some trained for a short time. Others pressed it hundreds of times, over many days.
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Then the scientists made that food unwanted: after eating it, the rats felt sick, so they stopped eating it. Every rat now turned away from it, short training or long.
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