How attention works: why you can miss a gorilla in plain sight
Attentional capture: why a sudden noise steals your attention
You can tune out twenty voices at a party, yet a glass smashing in the kitchen turns every head before anyone decides to look. Which sounds take your attention without asking?
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1
A glass smashes in the kitchen, and nobody was waiting for that sound. Your attention was on Miva, and it went to the kitchen before you chose to look.
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2
Earlier tonight, a gorilla thumped its chest in the middle of Rono's game, and most of the room never saw it. A glass that nobody could see turned every head. What does it take to grab attention?
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