The Red Bull story: how a drink that failed its market test now sells almost 14 billion cans a year
Red Bull Stratos: why a drink company filmed a man falling from 39 km
In 2012, more than 8 million people watched live on YouTube as a man fell to Earth from 39 kilometres up. A drink company paid for the whole jump. What did it get that a TV ad could never buy?
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On 14 October 2012, a man stands on the step of a small capsule, 39 kilometres above the ground. Felix Baumgartner wears a pressure suit, because up here the air is far too thin to breathe. Then he steps off.
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He falls faster than the speed of sound, with no plane, only his suit. More than 8 million people watch it live on YouTube, a record at that time. And a drink company paid for every part of it.
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