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Previous episode Why Red Bull paid students to throw parties and drive cars with a can on the roof

The Red Bull story: how a drink that failed its market test now sells almost 14 billion cans a year

The bull rumour Red Bull let run

In the early 1990s, a strange story about Red Bull went around: its taurine came from bulls. The story was false. So why did Red Bull let it run?

  1. 1 One of those stories starts in the early 1990s, on the island of Ibiza. People dance all night with a can of Red Bull in hand. Between two songs, someone whispers that the taurine in the can comes from the testicles of bulls.It comesfrom bulls!

    One of those stories starts in the early 1990s, on the island of Ibiza. People dance all night with a can of Red Bull in hand. Between two songs, someone whispers that the taurine in the can comes from the testicles of bulls.

  2. 2 The story is false. Taurine is one of the ingredients Mateschitz kept from the Thai drink. The taurine in Red Bull is made by chemists in factories, and no bull is used. A company could rush to say so. Red Bull did something else.chemisttaurine

    The story is false. Taurine is one of the ingredients Mateschitz kept from the Thai drink. The taurine in Red Bull is made by chemists in factories, and no bull is used. A company could rush to say so. Red Bull did something else.

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