The Red Bull story: how a drink that failed its market test now sells almost 14 billion cans a year
Free cans of Red Bull: why the company gives its drink away
Red Bull wants a high price for every can, and yet it hands out cans for free. How does a free can turn into a paid one?
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Imagine you are a student. It is late, your exam is tomorrow morning, and your eyes keep closing over your notes.
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On your way out for a break, a student at the door hands you a cold can of Red Bull, for free. He works for Red Bull. A drink this expensive, given away for nothing? It seems an odd way to make money.
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