New Coke: the cola that won Coca-Cola's biggest taste test and lost America
Was New Coke a planned trick? What happened to Coca-Cola after 1985
Once the old taste was back as Coca-Cola Classic, it sold well again, and many people decided the whole New Coke story had been a clever plan. Coca-Cola's president had a short answer to that.
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Imagine Miva again, years after her blind test in the supermarket. She walks past New Coke and takes the red can she grew up with. Week after week, shoppers do the same, and within months Coca-Cola Classic sells far more than New Coke.
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Then comes the twist. Within a year, Coca-Cola Classic sells more than Pepsi again. New Coke falls to about 3 of every 100 soft drinks sold.
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